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The reception desk and lounge area of the Hyatt Herald Square had been severed from the daylight-filled entrance by an 18-foot-wide elevator core that occupied the middle of the lobby’s 32-foot-wide floor plate. Darkening it further were 10-foot ceilings at the entrance and two enclosed staircases on either side. 


A custom clerestory system that wraps around the perimeter of the lounge and behind a bar gives hotel guests the impression that the space was illuminated by way of natural light.


Built out of 4-inch-thick industrial glass blocks, the clerestory window tie into the interior design, which sought to elicit the area’s industrial history, a hub of both publishing (the neighborhood is named for the now-defunct New York Herald) and apparel and fashion.

Dynamic white LEDs provide ambient light during the day that visitors no doubt subconsciously assume is somehow penetrating the 20-story building. Controlled by a dimming system, the LEDs transition from a cool 5000K during the day to a neutral 3500K around dusk and then to a warm 2700K at night. Thanks to an astronomical clock, the lighting also is synced to the seasonal changes in the times of sunrise and sunset.

Hyatt Hotel Lobby

Herald Square, Midtown Manhattan, NY

Completed 2015

4,000 sf Interior Renovation

Interior Designer: VLDG

Photo: Peter Kubilus

IES Illumination Award of Merit, 2016

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